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2011/2/22 Get to the Point: Search Engine Marketing (MarketingProfs) <MarketingProfs@marketingprofs.chtah.com>

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Three Tips for Setting Up Google Analytics In a recent post at Search Engine Watch, Rob Chant notes that if you're doing any marketing at all, measuring the performance of your website is still critical to your success. And although your Web server likely has a basic tracking tool already installed, he argues that Google Analytics (GA) has proved to be a good fit for most business sites because it is fast, reliable, powerful—and free. Chant offers three tips for getting the most out of GA from the start: Install the tracking code everywhere. Remember to install the GA tracking code on every page of your website, not just on the homepage or a handful of other pages, Chant advises. If you're running a platform like WordPress, a plugin may be available to help you run GA, he notes. Configure a special profile. Although this step involves mostly obvious settings that you configure only once, you can boost your profile with special considerations, Chant says. You can, for example, link your AdWords and Analytics accounts, track internal site search, track transactions for your e-commerce platform, and filter out traffic from your own or your company's IP address. Organize your specific conversion goals. Google Analytics tracks the three types of conversions—URL destination, time-on-site, and pages-per-visit—but it's up to you how you use them to track your goals, he writes. GA gives you 25 slots for organizing your conversion goals, divided into five sections. "It's worth putting some thought into this, along with what exactly you're going to measure," Chant advises. The Po!nt: Analyze your analytics. Remember to periodically test your goals for optimizing your site's performance—and your analytics package. Keep in mind that it's best to start with more goals and reduce redundant ones over time, Chant concludes. Source: Search Engine Watch. Looking for great search marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Search Engine Marketing Factbook (May 2010). With 121 pages and 81 charts, it is full of relevant search marketing stats and trends. The Search Marketing Factbook is Part 2 of the complete Digital Marketing Factbook (our 296-page full report). Previous Articles Three Ways to Get Valuable Links From Influencers Cool Tools for Checking Out Your SEO Competition More articles   Add a Comment Share This: http://www.marketingprofs.com/short-articles/2207/three-tips-for-setting-up-g... Vol. 4, No. 8    February 21, 2011

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