How To Write Compelling Website Reviews That Sell
Writing website reviews is an art form. Reviews should entice people to buy a product, but not force or hard sell them. Internet users are becoming much more savvy to even the most subtle of marketing messages.
Soft Selling vs Hard Selling
Some marketers still use the hard selling approach. That is, being a total sales person and using classic sales techniques to sell. Infomercials on TV can be thought of as an example of hard selling. They virtually shout at you to buy their product.
Soft selling is much more subtle, toned down and much less direct, but can often be much more powerful. Instead of blatantly selling a product to your visitors, inform them about the features, qualities and benefits of the product. Website readers should tell the readers how the product can improve their life.
But aside from mentioning the advantages, you should also point out any minor flaw of the product. This will increase the reader's trust on you and will make them believe you more when you tell them the good sides.
When you counter the flaws with the positives, it's best if you relate the advantages with the disadvantages. For example, you could say, "This product costs a little more, but the big savings you'll incur every month will more than offset that little additional payment."
Making people feel as if they are missing out on something great by not buying a product is one of the best
Soft Selling vs Hard Selling
Some marketers still use the hard selling approach. That is, being a total sales person and using classic sales techniques to sell. Infomercials on TV can be thought of as an example of hard selling. They virtually shout at you to buy their product.
Soft selling is much more subtle, toned down and much less direct, but can often be much more powerful. Instead of blatantly selling a product to your visitors, inform them about the features, qualities and benefits of the product. Website readers should tell the readers how the product can improve their life.
But aside from mentioning the advantages, you should also point out any minor flaw of the product. This will increase the reader's trust on you and will make them believe you more when you tell them the good sides.
When you counter the flaws with the positives, it's best if you relate the advantages with the disadvantages. For example, you could say, "This product costs a little more, but the big savings you'll incur every month will more than offset that little additional payment."
Making people feel as if they are missing out on something great by not buying a product is one of the best
