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We've heard somewhere on the web that « the crowd would not have invented the iphone » or Ford's quote; « If I had asked people what they wanted, they would have said faster horses ». We would like you to prove these quotes wrong because we know that you can come up with the best ideas !

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2011/2/22 Get to the Point: Search Engine Marketing (MarketingProfs) <MarketingProfs@marketingprofs.chtah.com>
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Get To The Point from MarketingProfs

Three Tips for Setting Up Google Analytics

In a recent post at Search Engine Watch, Rob Chant notes that if you're doing any marketing at all, measuring the performance of your website is still critical to your success. And although your Web server likely has a basic tracking tool already installed, he argues that Google Analytics (GA) has proved to be a good fit for most business sites because it is fast, reliable, powerful—and free.

Chant offers three tips for getting the most out of GA from the start:

Install the tracking code everywhere. Remember to install the GA tracking code on every page of your website, not just on the homepage or a handful of other pages, Chant advises. If you're running a platform like WordPress, a plugin may be available to help you run GA, he notes.

Configure a special profile. Although this step involves mostly obvious settings that you configure only once, you can boost your profile with special considerations, Chant says. You can, for example, link your AdWords and Analytics accounts, track internal site search, track transactions for your e-commerce platform, and filter out traffic from your own or your company's IP address.

Organize your specific conversion goals. Google Analytics tracks the three types of conversions—URL destination, time-on-site, and pages-per-visit—but it's up to you how you use them to track your goals, he writes. GA gives you 25 slots for organizing your conversion goals, divided into five sections. "It's worth putting some thought into this, along with what exactly you're going to measure," Chant advises.

The Po!nt: Analyze your analytics. Remember to periodically test your goals for optimizing your site's performance—and your analytics package. Keep in mind that it's best to start with more goals and reduce redundant ones over time, Chant concludes.

Source: Search Engine Watch.

Looking for great search marketing data? MarketingProfs reviewed hundreds of research sources to create our most recent Search Engine Marketing Factbook (May 2010). With 121 pages and 81 charts, it is full of relevant search marketing stats and trends. The Search Marketing Factbook is Part 2 of the complete Digital Marketing Factbook (our 296-page full report).

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The market set a new 52-week high Friday...where does it end?  Today reports out of Libya don't sound promising.  Protesters have burned the General Assembly building.  BP is evacuating their personnel. Guddafi is reported to be heading to Venezuela.

There were also reports yesterday of protests in China.  The police quickly arrested any suspicious actors.  Suffice it to say, this is not a market you can buy and forget.  There are plenty of moving pieces to keep track of...problems and opportunities.  Crude oil is up over 5% this morning in electronic markets.

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Hello Sahudin,


A Rising Tide of Discontent in Chaostan

Protests across the Arab and non-Arab world (Iran) continue after the toppling of Egyptian strongman Hosni Mubarak. Even the Swiss are involved now as bankers hurry to freeze the accounts of the former leaders of the countries in question. Now, answer me this: why does it take an ouster to seize these accounts that everyone knew contained the proceeds of ill-gotten gains. I mean look at the rogue's gallery that parks money at "venerable" Swiss banks...makes you wonder about that squeaky clean image huh?

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What is going on in countries ranging from Bahrain to Yemen, and now Libya, Iran and even Iraq is a realization by the populace that bad leadership doesn't have to be a permanent fixture. One wonders why it took so long to figure this out. This regional tectonic shift will have major implications going forward on everything from oil prices to US Defense Policy. But, everything you are seeing today is nothing compared to the Big Kahuna that is waiting to explode down the pike.

As Mubarak crumbled, the US stood still. The outcome of the rioting and the purging of the old guard might play out well in the end. Egyptians are firm in their secular beliefs and while the Muslim Brotherhood was founded in Egypt, it is not the major political force in the country. In case you are not familiar with the Muslim Brotherhood, it's an organization founded in the mid part of the last century bent on overthrowing the government in Egypt whom they considered pawns of the West. More importantly, it is where Ayman Al Zawahari, arguably the de-facto leader of Al Qaeda, got his start. But, in truth, Egypt, Yemen, Libya, Tunisia, Iraq and even Iran are nothing compared to the country that the US and the rest of the world should watch with particular attention: Pakistan.

I can pretty much guarantee that the US will not stand idly by if the this tidal wave of change makes its way to Pakistan. The reason is quite simple. Pakistan has something that no other country on the list has: nuclear weapons. There is no "good" faction in Pakistan that can take power. The "good guys" are the lawyers, teachers, and doctors who make up the minority of the population and have little say in what goes on. The scary part of the population are the radical fundamentalists who have strong support and are being held at bay by a strong, brutal military which is adept at playing both sides. Should the military fail to quell any rioting that most likely will occur in the near future, the power vacuum is not going to be filled by the folks who are going to be wishing us well anytime soon.

We are in a new world my friends and while it's great to see the middle east finally getting shaken up in a good way, history has shown that the first party to fill that power vacuum is not always the best party. Things could get seriously worse in the region before they get better, which I believe will happen over time. The best play here is oil and any optimism from the region that leads to corrections in the price of crude should be viewed as buying opportunities.

Inflation? Really?

Just two weeks ago I mentioned the argument raging over real data about inflation. As I have been writing, there IS inflation everywhere but in the numbers coming out of the Bureau of Labor Statistics which continues to show low inflation. Well, last week the first bombshell dropped. It came from England where the Brits reported that inflation was running at a 4% annual clip, twice the previous number. That's inflation all around! Now, we all know that governments lie about these numbers, so if the Brits are saying inflation is at 4%, it's got to be even higher. Why does this matter to us?

Well, consider the British went down the same path that we did and are even slower to recover. They had a banking crisis, a housing crisis, a currency crisis, a crisis in confidence, a recession, horrible consumer spending trends, even lower GDP growth...pretty much everything we went and are going through but even more severely. (Granted housing prices have held up better thanks to foreign inflow of funds from places like the Middle East to buy real estate). The inference that you should make here is that if the Brits are experiencing 4% inflation and we are way ahead of them in terms of recovery, how is it possible that our inflation rate remains under 2%? Got gold?

Best Regards,

Kevin Raymond

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2011/2/22 Admin FreeAdDepot <admin@freeaddepot.com>
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2011/2/21 MarketingProfs Today <MarketingProfs@marketingprofs.chtah.com>
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MarketingProfs

Feb 21, 2011
Vol. 10, No. 36

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In This Issue
+ How-To: Clicking Me Softly—A Crash Course in Conversion (Part 1)
+ PRO: A Seven-Step Scientific Method for Selling Social Media to Skeptics
+ Survey Says: Top 50 Social Brands—eBay Beats Apple, Google
+ Quick Take: Three Tips for Monitoring Your Competitors on Social Media
+ My View: 10 (Business) Reasons to Participate in Social Media
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Advertisement  Register now for MarketingProfs University Social Media Marketing Fast Track and save! Learn how to use social media to boost your bottom line during this online training course, broadcasting live April 7–22. Features 18 classes and 23 expert instructors. Use code SMARTER by 2/28 to save $200.
How-To Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 1)
Conversion is the mechanism and process of pouring targeted consumers into, through, and out the other side of the marketing funnel. That is the essence of "Clicking Me Softly." Convince, don't coerce. Guide, don't deceive. In day one of this crash course, we'll explore the economics of conversion. Read More
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PRO A Seven-Step Scientific Method for Selling Social Media to Skeptics
Join us Thursday, February 24, as Tamsen McMahon shares how the centuries-old scientific method provides a framework that anyone can use within any organization to make a case for social media. Read More
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Advertisement  Is Social Media All Greek to You? Meet Sysomos. Real-time social media monitoring, engagement and sentiment analysis. Measure your communications, and gain insight for smarter business decisions. Listen to conversations about you and your brand, engage on the fly, and analyze the sentiment of what's said. Learn more, take the demo!
Survey Says
Top 50 Social Brands: eBay Beats Apple, Google
eBay clinched the No. 1 spot among the top 50 ranking of social brands for most effectively and consistently engaging customers via social media channels. Apple came in second, followed by Google, BlackBerry, and Amazon. Read More
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Survey Says Chart
Quick Take
Three Tips for Monitoring Your Competitors on Social Media
Social media is a great way to watch the competition for your own gain. Don't get caught off guard by competitors that use social media to track your movements. You can monitor them—and stay ahead of the race—with these three tips. Read More
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My View Still Holding Back? 10 (Business) Reasons to Participate in Social Media
By Christine Whittemore
Are there still social media stragglers in your company? Though not using social media (like Facebook) says something about your company, the most critical part of using it is connecting with people. Customers are expecting to be connected with. Here are 10 good reasons to get social for your business. Read More
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@AlanSee MediaPost: What Influence Will Social Have On Organic And Paid Search? http://bit.ly/eKnLo3 #mediapost
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Forum Today's Question
By ak.duga Posted 2/17 at 11:28 pm EST
I'm looking for a catchy brand name/tagline for a peanut butter targeted to kids. It must be something easy for kids to remember. Please share any ideas. Go To Question
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Feb 24 / PRO Seminar—7 Step Method for Selling Social Media to Skeptics with Tamsen McMahon
Mar 10 / PRO Seminar—Managing Your Reputation in a Social World with CB Whittemore
Mar 11 / Digital Marketing World—Email Marketing Free online conference
Apr 8 / Digital Marketing World—Measurement Free online conference
Jun 13-15 / B2B Marketing Forum 2011—Boston, MA Save the date rate expires 3/1
 
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